Reddit marketing the community accepts
Reach the audience you can't find anywhere else.
We scan thousands of posts to find the people each community actually listens to – and vet every profile before your brand appears next to it.
The numbers
Why advertise on Reddit?
Reddit is one of the most visited sites in the world, with over 100 million people every day.
Gen Z and millennials make up the core of Reddit – an audience that's hard to reach with traditional ads.
A large share of Reddit users can't be reached on Facebook, Instagram, TikTok or X. Skip Reddit and you miss them entirely.
From r/espresso to r/personalfinance – every niche has its own engaged home.
People add "reddit" to their Google searches to find honest reviews before they buy. The right thread keeps influencing buyers for years.
Many Redditors avoid other social platforms altogether. Reddit is often the only place to reach them.
Classic ads get ignored or ridiculed. Real voices from inside the community earn engagement and trust.
Figures are approximate, based on Reddit's public reporting and industry surveys.
The rulebook
Reddit has its own culture – respect it
Reddit isn't Instagram. Communities are moderated by their own members, and they can spot a sales pitch instantly. Brands that ignore the culture get downvoted, banned or publicly mocked.
Hidden sponsorships get exposed fast. Clear, honest disclosure builds credibility.
Polished marketing copy is downvoted. Authentic, conversational tone is rewarded.
Value first: answers, insights and humour. Selling comes second.
Each community has its own rules and moderators. We know them before we post.
Ads vs. creators
Banner ads get blocked. Real voices don't.
| Reddit ads / promoted posts | Filtraa creator posts | |
|---|---|---|
| Ad blockers | Often blocked or skipped | Native content – can't be blocked |
| Community reaction | Downvoted, ignored or mocked | Upvoted when it adds value |
| Trust | Seen as advertising | Comes from a known, trusted voice |
| Lifespan | Stops when the budget stops | Keeps getting found in Google and AI for years |
| Disclosure | Labelled 'Promoted' | Transparent partnership, told authentically |
Search & AI visibility
One good thread works for years – in Google and in AI
Millions of people add "reddit" to their Google searches to find honest opinions. Google now ranks Reddit threads near the top for buying-intent queries.
AI companies like Google and OpenAI have signed data deals with Reddit. That means Reddit discussions heavily shape what ChatGPT, Gemini and AI search recommend.
Unlike an ad, a well-received post keeps driving traffic, mentions and recommendations long after the campaign ends.
Anatomy of a post
What a successful creator post looks like
- Value first: a genuine story or guide the community wants to read.
- Natural mention: the product fits the story – it isn't the headline.
- Open disclosure: clearly marked partnership, in the creator's own words.
- Active replies: the creator answers questions in the comments.
Spreadsheet, recipes and what went wrong in week two…
Method & Brand Safety
Every creator gets two scores from 0 to 100 before we ever suggest a partnership.
How many people actually see and vote on their content.
Average upvotes, comments and ratio per post.
Steady activity over time – not one-off viral hits.
NSFW share, language and tone analysed across posts and comments.
How a campaign works
- 01Scan
We analyse the subreddits where your audience lives.
- 02Shortlist
A shortlist of vetted creators with their scores.
- 03Outreach & deal
We handle dialogue, negotiation and the brief.
- 04Live & report
Tracking upvotes, comments and cost per engagement.
Plans
Test Reddit with low risk.
- ✓ 1 subreddit
- ✓ 3–5 vetted creators
- ✓ Brief & outreach handled
- ✓ Final results report
Scale across communities.
- ✓ 2–5 subreddits
- ✓ 8–15 creators
- ✓ Weekly follow-ups
- ✓ Live tracking + ROI report
Own your category on Reddit.
- ✓ Ongoing creator roster
- ✓ New posts every month
- ✓ Monthly reporting
- ✓ Brand safety monitoring
FAQ
Do posts have to be labelled as partnerships?
Yes. Disclosure is required by law and by Reddit's rules. We help creators disclose openly in a way that keeps the post authentic and engaging.
What if people say negative things in the thread?
Honest discussion is what makes Reddit credible. We prepare creators to respond openly – a balanced thread builds more trust than a perfect one.
Which industries work best?
Tech, B2B SaaS, personal finance, health & fitness, gaming, food and niche e-commerce – anywhere people research before they buy.
How long until a campaign is live?
Typically 2–4 weeks from kickoff: scan, shortlist, outreach and approval of the brief.
Want to know where your customers talk?
Get a free AI Search Visibility Audit: what ChatGPT, Perplexity and Google AI say about your category, which Reddit threads they cite, and how we get your brand into those answers.